Branding

Maintaining the brands of Warner Music Group was a major responsibility of my team and I was the primary Art Director for many of the campaigns. Aside from the brands that were outside of our design realm and that we distributed and supervised usage, we embarked on 2 major visual updates to ADA branding in 8 years, launched new labels like the vinyl-only Run Out Grove, provided rebranding label support for Warner Records packaging after they dropped the "Bros." from the name and every new and old package in existence needed to be updated, and we also created multiple internal brands. Logos and the larger brand scope were always front and center. Art Direction examples shown include additional design from MATT ERNY, FONZIE CUAYCONG, ALICIA PRENTICE and CASEY HOWARD.