Packaging
Throughout my time with Warner Music Group, I led the packaging creative campaigns for WEA & Rhino Custom Products, whether it was meticulously recreating classic album art from the Rhino Records catalog when digital or original physical art files did not exist in WMG archives, or creating one-off releases and series such as the Drop The Needle On The Hits all-vinyl compilation exclusives for Barnes & Noble. Recreations included type removal and image correcting scans from previous packaging or reconstructing layouts from original photography slides, illustrations or artboards, resetting all type, new vector logos and graphics, plus any new marketing materials needed. I enjoyed working with the Rhino Records team and researching all the history that went into creating these classic art pieces while bringing them into the digital production age of print manufacturing.